• SEO

    Should Writers Focus on SEO?

    When trying to sell their books or services, should writers focus on SEO? I’m not going to lie; when I talk to authors about its importance, I can “digitally feel” their eyes glazing over. I say it like this because,…

  • digital marketing

    Why is Digital Marketing Important?

    We’ve seen a shift in how we approach online marketing regarding how we’re attempting to sell our goods and services. Previously, we’d write a newsletter and make some updates to our websites. Now, digital marketing has become an integral part…