I’m currently working on a series
of articles about “The Life of a Freelancer,” and part of that research
includes the importance of developing relationships. While being a freelance
writer is a highly competitive field, networking is integral. The two are
opposite of each other—networking and competition,
but it’s how the business plays out.
Why Do Freelance Writers Need Relationships?
Building a strong
network means it includes freelance
writers who are all over the spectrum and not just influencers or veterans in the field. Why is this strategy
It’s possible to receive leads from writers no
matter how long they’ve been in the game.
Veteran writers offer incredible tips and
You can work with new writers as a mentor.
If you’re a new
writer, you can try to find a mentor.
There are opportunities to seek interview or quotes
for pieces you’re writing.
You can share leads you find for which you’re
You can share each time someone needs to contact
a source or be a participant.
I could keep adding
to this list, but we’ll be here for days. I think you can see the picture I’m
attempting to paint.
How Can Writers Nurture Relationships?
It impresses me each time I see those who have vast networks responding to tweets, blog posts
comments, LinkedIn replies, and comments on their Facebook posts. They may not
realize how many people who aren’t commenting, “liking,”
or retweeting are paying attention—but we are. We’re also paying attention to
those who have an expansive network, make posts, and leave the sound of crickets
when people attempt to communicate.
What’s the difference?
Those who are responding are nurturing and retaining their
network connections. The others are posting
and likely have “bot” connections. Those who are “real” connections will attempt
to communicate, receive no response, and eventually disconnect. The remaining “bots”
make it appear as though the individual has a growing network, but it’s not one
Lisa Bullock of Forbes
writes, “Communication, after all, is a two-way street and particularly on
social media, followers expect to partake in a dialogue.”
Why Should Writers Build an Authentic Network?
Building an authentic network is WORK, and it takes time. However, it pays off. It means you have readers who trust you, look to you to solve a problem (they need advice, a product, solution—whatever), or you influence them in some way. Branding yourself won’t happen overnight and neither will building your network. However, developing these relationships—authentic relationships—will help you see that there are many sides to being a freelance writer.
What Can You Expect from Me?
Next week, I’ll be writing about why it’s essential to be a writer who makes plans. It ties neatly into this post about why it’s important to be a writer who sets goals. Both are critical aspects of building a successful writing business, along with being a writer who writes. If you have any questions about this series, please use the comments section in any of these posts, the contact us page, or any of my social media platforms.