Blogging: Your Audience Isn’t Going to Appear Magically
July 25, 2019
How to Engage Your Readers with High-Quality Content
Have you ever read a blog that immediately pulls you in? You
can relate to what the author is saying–almost like they’re reading your mind?
As a result, you feel compelled to respond with a comment or by sharing their
post? You might also go as far as bookmarking their post or using it as a link
in one of yours in the future.
Then, later on, you wonder how the author accomplished that
There’s a simple answer–they used empathy. It’s how many
masterful bloggers are opening doors to engaging with their readers.
Without going into too much detail, once you have a firm
understanding of what your audience wants, the more enthusiastically they’ll
respond to everything you write. Unless you have empathy, your blog may wind up
Where Do You Find Your Audience to Begin With?
While it’s great to have empathy with your readers, and
figure out where they’re commenting—where do you find your readers to begin
with? If you’re blogging and notice radio silence, it could be because:
You’re not engaging with your readers.
You haven’t developed a following.
Analytics will help you determine if anyone is reading your
blog. If your numbers are low, then it’s time to solve that problem. QuickSprout
has an excellent article detailing how to build your audience that includes how
to find your first one hundred readers here.
Where Should Your Focus Be?
If you want your readers to return frequently, don’t focus
on who the “ideal” ones are. Instead, think about who your
“real” readers are and develop empathy for them. I know, that seems
simplistic and obvious. However, it’s how you’re going to build a following.
What you’re going to do is figure out who is already visiting
your blog, as well as who will potentially visit in the future. Where are these
potential visitors currently reading? If you don’t know, then it’s time to
conduct some research.
Look at who is currently sharing your content and pay
attention to other pieces of content they’re sharing. When readers are
commenting on your blog, take a look at other blogs or social media posts where
they’re commenting. You’ll find out a lot of information about your readers by
digging deep into this data.
While these sites may not be your exact audience, they’ll
likely have a tremendous amount in common with your blog. Using this data will
help prevent you from doing guess-work and, instead, attracting more
subscribers to your blog.
Can You Master Empathy?
It’s possible to master empathy by showing your audience you
know what they’re going through and understand their experiences. Show them you
share and understand their preoccupations, as well as other concerns.
Instead of relying on a collection of demographics, you’ll
be using the drivers of human behavior–desires, dreams, fears, and
You can engage with your audience if you know their deepest
desires, most significant dreams, frequent frustrations, and paralyzing fears.
Mastering these skills will help you develop high-quality
content. You’ll be writing about what your readers want to come back and read
because the content:
Helps them solve a problem
Reaches them at a personal level
Provides them with the research they need
Lists resources they’re searching for
Is anecdotal and provides a fresh perspective on
Isn’t condescending or belittling
You can read more about if you should launch a lifestyle
Freelance writers turn to blogging as a way of bringing in
income on their websites, as well as for outside clients. It’s an incredible
opportunity not only for developing client relationships but also for building
your business. Once you embrace the tools and tactics for launching a blog, it’s
possible to engage your audience with high-quality content using empathy.