I have a small mention on the main page of my site about how clients come first. What this means is that, even though updating my blog and social media feeds is an essential part of marketing for my business, meeting my client’s needs IS what RUNS my business. I have a schedule for my blog, as well as social media posts. However, there are only so many hours in the day. If that means putting my client’s needs first, then that’s what I have to do.
It’s All About Priorities
the strategies for doing so, as well as their importance is something I recently
covered. I believe self-imposed deadlines for blogging and social media
marketing are essential and shouldn’t be neglected. However, self-care is also a
vital component of being a freelance writer.
We’re small business owners and, if we’re not taking care of
ourselves and burning out, then we can’t be good stewards for our clients. It’s
all about priorities, how we’re managing our time, and the best practices we’re
using for what we’re accepting and rejecting regarding how our time is spent.
What Does This Mean?
If you need to put off blogging or to update your social media to put your client’s
needs first, do that. They are the priority—always. Don’t burn yourself out
by marketing your business if you’re currently managing a full workload. When things
taper down, and your schedule clears a bit, then you can work on adding things back
into the fray. Until then, your clients deserve your full attention.
If they’re not receiving your full attention, are you really giving them the quality work you
promised? It’s situations like these where guilt may become an issue. You may
feel like you have a responsibility to your readers or followers to post or
make updates regularly. Ultimately, your responsibility is to ensure your
clients are receiving your best work.
Why Am I Writing About This?
My workload ebbs and flows
just like every freelance writer’s does. So,
it shows on my blog and social media networks. I have a schedule for my blog, I
maintain two pages on Facebook, and I like to keep my social feeds updated on
all the other platforms. However, when my schedule fills, I disappear. Sometimes
I disappear when I get sick, but it’s usually because I’m
I’ll post a mid-week placeholder on my blog stating as such
(like I’m going to do today) and then that post will go on all of my social media
feeds. That way, I have something on
my blog, and my followers know I haven’t
dropped off the planet. Ultimately, my clients are my priority,
and everything else I do is secondary. I could
post updates and write blog posts in the evening, but I don’t want to burn
myself out. Like I mentioned before, I’m a proponent of self-care.
They Appreciate Your Candor
Each time you make a client your priority, they know. They
can tell because you’re responsive to their emails and turn things in early or
on-time. You’re also turning in copy that’s
meeting their expectations. When you’re making clients your focus, they
appreciate being put first. When you’re
using this kind of sincerity regarding your business, it’s an excellent way of
building strong relationships and obtaining recommendations.
While we would all love to retain clients forever, their
needs or budgets change. Therefore, if you work with them using honesty and openness
regarding your willingness to put them first and make them a priority, they’ll
be more likely to give you a recommendation or referral later.