Consumers see content in various forms daily—from the time they log into their social media accounts to when they surf for answers to questions, brands target them with ads, blogs, memes, and more. Because of this proliferation of information, marketers must deliver value-driven content to attract, engage, and retain members of their target audience. Source:…
Category: Writing Clips
In this category, you’ll find all of Jenn Greenleaf’s writing clips.
CLIP: SaaS vs. Software-enabled Service—what’s the difference?
First coined in 2005 as a new business model, SaaS continues evolving into a widely accepted delivery method for software solutions. In this guide, we’re discussing SaaS and SeS, their differences, and the benefits of software-enabled service. Source: SaaS vs. Software-enabled Service—what’s the difference? – nDash.com
CLIP: What’s Next for Content Marketing?
The challenges, disruptions, and abrupt changes we all saw starting in 2020 show us that no one can “fully” predict what’s going to happen next. One thing we can’t deny, though, is that content marketing is here to stay, and there’s no such thing as “normal” anymore. Source: What’s Next for Content Marketing? – nDash.com
CLIP: Are Marketers Running Out of Ideas?
More often than not, marketers run out of ideas – even when they have a solid content marketing strategy in place. You’ve crossed all your t’s, dotted all your i’s, and conducted keyword research. So, why are you feeling burned out from turning this research and strategy into production? How does this happen? Source: Are…
CLIP: 2021 State of the Top 25 Content Marketing Events
With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Even though the pandemic has changed the way we work,…