We’re living in an age where buyers’ journeys look significantly different than they did a few short years ago. For example, in 2018, buying habits look dramatically different from 2020 and beyond. A chart compiled by the U.S. Bureau of Labor Statistics (BLS) dives into this a bit more deeply, where you can see expenditure increases in six categories and decreases in seven categories:
Source: The Evolving Roles of Content Marketing for 2022 – nDash.com